Got a few testimonials hanging around? Want to know how to maximise them to bring in more business? Then this is the blog article for you.

How good is it when you or your client’s business gets a ‘thank you’ that shines brighter than the sun? Maybe it’s an email raving about how their life and business has improved thanks to your product or service, or a phone call to say ‘I couldn't have done it without you!’. It’s proof you’re offering a great product or service. So, how can you turn the warm fuzzies into something concrete that helps generate more business?

The answer is: case studies. Or as I like to call them ‘happy client stories’.

What’s so special about case studies?

Humans are wired to connect with stories and a case study is a story. A story that helps potential clients envisage how your project or service might fit into, and benefit, their lives. A well-written case study can often be the catalyst that moves them to choose you over your competitors.

How is this different to a testimonial?

Testimonials or quotes are hand-picked to add weight to your website, proposals and presentations (etc) to reassure potential clients you’ll do a great job. They’re usually less than 100 words and say what potential clients would expect them to say.

A testimonial merely portrays a happy customer but a case study digs deeper. Case studies take people on a step-by-step journey that shows how you were approached by the customer, how you perceived their issue, and helped them solve it. A case study is a complete story, not a snapshot, and therefore showcases your product or service more effectively.

Got a few testimonials? Well, guess what…..

A testimonial is a case study waiting to happen.

Whoop!

All you need to do is work out how to write a great case study. That’s where we come in! Here are our tips for writing happy client stories with impact. We’ve written loads for our own awaywithwords portfolio page and for our clients.

How to write a case study with impact

To write a case study that truly engages potential clients, you need to ask your current and past clients the right questions. Interview them yourself or get someone neutral to talk to them so they really open up! (Let us know if you’d like us to do that for you).

What every case study should do

Which clients make the best case studies?

So, now what?

Check out how we've laid out our happy client stories as a guide for how you can present them on your website. Or if you'd like a hand pulling it all together, just give us a call or email.

Oh, and one more thing....

Can I still use my testimonials?

Yes! Here are three ways you can use your testimonials:

People love stories, especially positive ones. When they are looking to engage and product or buy a service from a company like yours, a story about how you’ve helped solve a problem is like gold. Start your ‘happy client story’ collection today or if you’d like a hand, we can send you some questions to ask your clients, yourself and guide you along the way (or take it off your hands completely and write it for you!) get in touch, we’d love to chat.

We don’t write content for Facebook any more.

Well, okay… we DO, but only if there is a plan or strategy behind it. Why? We believe Facebook content with no direction and focus loses its power. It’s impact.

Writing posts for Facebook, or for anything, without some thinking behind it is like flailing around in the dark for your keys. You might find your keys (ideal customer), you might find random things you don’t want, or you might not find them at all.

We want to help you write content with impact so here are three types of content we create and how we ensure every word has punch.

#1 Website content

To write engaging, concise, compelling, relevant website content, we have to know ALL about the business we’re writing about, what they offer and who they want to talk to. Website content that rambles on, or is too short and sweet, won’t keep people on the page.

That’s why we always:

Interview the business owner/client to gain a solid understanding of what they do, why they do it, what their point of difference is, who their ideal customer is, and what they want their website to achieve.Ask for the site-map up front. This way we can see how the content works all together and how we can connect pages so people stay on the site for longer.

Need more website writing tips? Download our free Ultimate guide to kick-ass website content. Rather someone else take care of it all? Give us a bell and we’ll get it sorted.

#2 Personal LinkedIn profiles

How do you write a smashing LinkedIn profile summary? Make sure it does these four things:

a) sets the stage of who the person is and what their industry means to them

b) includes a brief summary of their background

c) explains what they want to achieve

d) includes a call to action.

And the best way for us to get this information from our clients is to ask them: why are you passionate about what you do? Who do you want to work with? What’s your experience, and what does success looks like to you?

With 460-million (!!) professionals using LinkedIn, it’s important a profile summary says what you want it to say. The more engaging and to the point it is, the more connections and sales it will pull.

Need a LinkedIn profile written for yourself or a client? Leave it to us. We turn those bad-boys around in record time. Get in touch.

#3 Facebook posts

A Facebook wall is bland without a plan. Here are three of the questions we ask clients before writing anything for Facebook.

What are you looking to achieve with your Facebook page? (Is it about brand awareness, traffic driving to his website, signups to newsletter or....?)What other marketing do you do? What’s working/what’s not?Do you have a budget in mind? Let’s be honest, unless you’re spending a wee bit of cash on Facebook, your posts are going to go about as far as a wet sock - especially if you’re working in a saturated market.

So, yes, we still write Facebook posts but only with a plan behind them. So, if you’re creating results-driven social media strategies at work but need the epic content to bring them to life, we’d love to talk.

Or, if your Facebook page is lifeless - we’ll whip up a plan to resuscitate it. Give us a bell or email and we’ll get back to you asap.

Whether it’s brand awareness, driving traffic to your website or increasing the number of people signed up to your e-newsletter, making a plan before you start creating written content will lead you in the right direction - not up the garden path.

When weka, sheep and fantails are your co-workers, it’s fair to say your ‘office’ is a pretty exciting place to be. For organic kiwifruit growers Mark and Catriona White, this is their reality. Their thriving Opotiki orchard is home to a harmonious ecosystem that ensures we all enjoy chemical-free “hairy fruit”.

The couple’s unique approach to organic practices was recently recognised at the Bay of Plenty Ballance Farm Environment Awards. They took out the coveted Bay of Plenty regional supreme award as well as the Bay of Plenty Regional Council Award, ZESPRI® Kiwifruit Orchard Award and the WaterForce Integrated Management Award.

“We were rapt to win and wave the flag for kiwifruit and organics,” says Catriona, whose competition included dairy, sheep and beef farmers, beekeepers and other fruit growers. “We’d love to see more organic growers in New Zealand. One of the reasons we entered the awards was for the potential opportunity to promote the fact that you can grow organic kiwifruit and make a good profit. It’s not hard to do and the more people that know how to do it, the better.”

Kiwifruit is New Zealand’s highest-earning horticultural crop with most fruit coming out of the Bay of Plenty, with smaller crops in Northland, Auckland, Gisborne and Nelson. Of the 2,600 kiwifruit growers, just over 100 produce certified organic fruit. These organic growers produce four-million trays of kiwifruit every year, compared to 120-million trays of the non-organic varieties. Last year Mark and Catriona’s 5.85ha orchard supplied kiwifruit to New Zealand as well as exported 23,000 trays of Zespri Organic Green kiwifruit and 38,000 trays of Zespri Organic SunGold to Japan, China, Europe, USA and Asia.

This volume is set to skyrocket if international stats are anything to go by. World organic food sales grew by 346% between 2000 and 2014.

“More people are demanding safe, ethically produced food, and they want to know where it comes from,” says Catriona, who’s orchard is certified organic with Bio Grow New Zealand. “We got into growing organic kiwifruit because it’s the right thing to do by the consumer and we enjoy working together in a safe environment producing safe food.”

It was 10 years ago the active “outdoorsy” couple moved to the eastern Bay of Plenty with their two children for a change of lifestyle. Through hard work and a true passion for the land, they transformed part of Catriona’s parent’s organic dairy farm into the successful orchard it is today.

“It’s been a steep learning curve!” she confesses. “While we both grew up on farms, there was a lot to learn. Mark went to what he calls ‘kiwifruit school’ and we gathered a lot of information and advice from my parents. We also reached out to other growers, who are always open about what they do and happy to help.”

It’s all about working with Mother Nature to create harmony on the Coastal Kiwis orchard. The White family employ New Zealand’s best natural fertilisers, including fish- based fertiliser for plant growth, seaweed for plant health, and compost to replace the nutrients in the soil. Above ground, there’s a small flock of organic sheep looking after the weeds around the edges of the orchard reducing tractor work and association soil compaction. Then there’s the feisty weka on rabbit control, fantails who prey on insects, and the bird seed plants grown to encourage birds away from eating kiwifruit flower buds. Plus, so they don’t have to spray fertiliser around the orchard’s wooden posts, they have set up ‘slug hotels’, where welcomed slugs recycle organic material littered on the orchard floor.

“We are always monitoring and watching the plants, bugs and birds. All of our timing has got to be right to keep the balance,” says Catriona. “All the pests, plants, everything wants to live and it’s about setting the equilibrium so nothing dominates. It’s such an interesting environment to work in and we’re always learning and looking for new ways of doing things.”

Catriona says the most challenging aspect of organic growing is ensuring everything they use on the orchard is certified organic, otherwise they could lose their certification. To do this, they regularly check their suppliers’ certifications are up to date because BioGro NZ carries out annual and random audits to make sure international standards are met.

“Every kiwifruit grower faces challenges and organic growers are no different, but it’s so worth it. Not only is organic growing profitable, it’s a guaranteed way of producing chemical-free fruit. You also get to work in a natural environment and care for the land,” she adds. “Converting a conventional kiwifruit orchard to organic takes three years but once you’ve done it, you’ll never look back!”

The concept of Maori philosophy ‘kaitiaki’ – acting as a guardian, protector and conserver – is something the White family is 100% committed to.

“The land will be here long after we’ve gone and it’s our responsibility to improve it where we can,” says Catriona. “Our two teenagers, Letisha and Lochlan, have their own tiny block of the orchard to look after. They’ve learnt what needs to happen at what time of year for kiwifruit to thrive and they enjoy learning - in between school and sports!”

For Mark and Catriona, their awards success has confirmed they’re on the right path, and now they want to share their journey to encourage others to convert to organics. As part of winning the awards, the White family hosted an open day early April where experts and growers came together to share, learn and get inspired by the Coastal Kiwis approach.

“We’d love to see more organic fruit growers in New Zealand and worldwide, which is why we’re committed to spreading the word,” says Catriona. “For us, it’s not just about the fruit, it’s about contributing to a more sustainable and ethical future. As more consumers demand safer food and vote with their wallet, the more businesses and industries will have to respond - and that's exciting.”

Like what you've read? Our team of experts can write whatever you need and get it to you when you need it. Get in touch and watch the magic unfold.

Ever had a client tell you their tone of voice is 'friendly and professional' then complain when you come back with content that hasn't quite hit the mark? Friendly doesn't mean the same thing to everyone. Some see it as 'light and bubbly', others 'warm and supportive'. It's the same with every adjective.

Writing content that speaks to your client's specific audience is key and agreeing on the correct tone of voice from the start ensures all communications is on brand, consistent and will make an impact.

Some clients have been through a branding process and their tone of voice is ready to go, but others don't have the budget and come to you saying "Tone of voice? Um, well...."

With these clients what's often missing is a starting point from which to discuss tone of voice. That's why we've rounded up six companies who have a strong tone of voice (and examples of their content) to help you when discussing and explaining tone of voice.

So, what is 'tone of voice'?

Your tone of voice is how to speak to your audience. It’s not about what you say, but how you say it and the impression it makes. Your tone of voice could be lively, positive, warm or professional. Whatever it is, it’s important in connecting with people - it makes you human, builds your reputation, and helps you cut through. Here are six examples of companies with varying tone of voice, the three words that describe their tone of voice, and website content to show you and your clients exactly what that tone of voice sounds like when applied to content.

How will these examples make my life easier?

You can use this as a guide to help you and your client start thinking about, and ultimately define, the company’s tone of voice. It's really helpful for clients who have done some work in-house on their tone of voice but are having a hard time communicating how that sounds 'on paper' as well as clients who are throwing around adjectives but can't quite pin their voice down.

To work out whether you're on the same page, try asking:

Do you identify with any of these companies tone of voice?Are any of them NOT what you want to sound like?

Six examples of strong tone of voice

#1 Mail Chimp

TONE: Human, Familiar, Friendly

#2 New Zealand Certified Builders

www.nzcb.nz TONE: Empathetic, Reassuring, Professional

#3 Kiwibank

www.kiwibank.co.nz TONE: Colloquial, Upbeat, Direct

#4 Ranqx

TONE: Confident, Empowering, Conversational

#5 Xero

TONE: Conversational, Positive, Helpful

#6 Youi

TONE: Caring, Reassuring, Customer-focused

When it comes to tone of voice, it's really important to make sure you and your client are on the same page before cracking into the copywriting. If you don't, it can be a recipe for disaster (time and money wise) down the track. If you'd like a PDF version of this document, flick us an email.

Like someone else to take care of it all? Give us a bell. We'll make sure we ALL have a good understanding of how your client wants to speak to their audience and the impression they want to make.

And then write the kick-ass content to match.

[A less than 3-minute read]

Can’t quite nail that headline? Got some web content you’d love taken care of? If you're feeling 'arggh' about words this week, pass it over to us. Our super experienced team of writers is here to solve all your wordsmith worries faster than you can say "What's another word for unique?!".

Here are two happy clients we prepared earlier (just so you know we’re legit. Or if you're ready to go, email it over now.)

Fresh words for web

Industry leader New Zealand Certified Builders was in the middle of a rebrand and needed website content to match its fresh, modern design. We met face-to-face to gain a thorough understanding of the member organisation’s new direction and website goals to ensure the content reflected their brand voice.

We crafted short, emotive headlines and longer form content for 13+ website pages ensuring consistent key messaging across the site. The content, described as “emotive, relatable and creative” led the NZCB team to choose us to write ongoing InHouse magazine articles and content for a coffee table book. Find out a bit more.

Content gets results

Establishing a strong brand, target personas, tone of voice and key messaging is a sure-fire way to achieving consistent and targeted content across all digital communications. We completed this for the owner of luxury Mount Maunganui apartment “Ocean Eleven” ahead of its launch into what is a competitive holiday rental market.

Taking the time to get everything slick from the start paid off. Once launched, the apartment was booked 50% during the first three months. The bookings for its first summer season were outstandingly successful, exceeding the target occupancy rate of 75%.

“I am quite well known for setting the bar pretty high and at the end of the day awaywithwords always exceeded my expectations. They are fresh, innovative and thorough.” - John Batty, owner 'Ocean Eleven' luxury apartment. Hear more.

If you’d like to join the ranks of happy awaywithwords clients, please get in touch or fill out our quick quote form today – we’d love to help you out!

Or if you're not quite ready to touch base but would like to keep up to date on all wordy type things, like us on Facebook or grab our Ultimate Guide to Kick-Ass Website Content.

Depressingly, New Zealanders are dumping tonnes of untreated wood in landfills every week. Goodwood is on a mission to recycle that wood and put it to good use.

Do you know where your clothes come from? What they're made of? Well, you need to. And here's why, in an article Sarah Bunker wrote for Our Place magazine (Bay of Plenty, New Zealand) including tips on buying ethical fashion.

Imagine you're sitting down to brainstorm blog content ideas for a client or yourself. Does the creativity flow like liquid gold or is it more like wading through mud?

Filling a blog content calendar can be hard work. You want topics and formats that engage readers from the headline to the outro, right? Right. That's why we've listed seven of the most effective and engaging blog post formats, so you don't have to!

#1 Blog Series

Ever launched into writing a blog article only to reach 1,500 words with a lot more to say? Write a blog series. It's the perfect way to 'milk' you, or your client's knowledge. Choose a topic then break it down into smaller pieces and go into detail about each one. A great content calendar filler!

#2 Personal Insights Posts

Is your client the "face" of their brand? Do they have a business journey story worth telling? A personal insight post puts the client’s own personal experiences and findings on 'paper'. People love to read different perspectives on topics they're interested in and doing so can help them make better decisions.

#3 Inspirational Stories

Everybody loves a 'feel good' story. Whether you’re offering tricks of the trade, motivational posts or life reflections, they're often ones that stop traffic and generate comments. Maybe it's time to go a bit deeper with a client and discover what they've learnt on a personal level.

#4 Case Study Posts

Case studies are a powerful way to tell a story of success. Lead with results (rather than leave them till the end) and include testimonials. And remember, they don’t have to be complex to be interesting, in fact - the simpler the better. The more case studies you have on a blog, the more trust and loyalty you'll gain from your readers.

#5 Blog Interviews

If you're strapped for time and budget, blog interviews are ideal and they're the kind of blog posts that draws a lot of attention on social media. You can either interview the person by phone or if budget/time is super tight, email them 5-10 questions and ask them to write the answers.

#6 ‘How To’ Tutorial Posts

What is your client good at? What do they know how to do? No doubt, a lot of things that people will be interested in! Turn what they do and know into a 'how to' blog post, ideally with video. It's fantastic fodder for social media.

#7 Review Posts

Remember the last time you were 'umming' and 'ahhing' about an online purchase? Was it the customer reviews that sealed or unsealed the deal? Reviews are effective. Ask your client for a list of the best products they’ve ever tried, or services, and review them. Or do a product compare of the client's own products and services to show the range they offer.

More ready than ever to write a blog article? We hope so!

These seven ideas are great to have on hand for when you find it hard-pressed to come up with new blog formats. If you’d like more help, or someone to write blog articles for you, please give our team of expert copywriters a call, email or fill in our briefing form.

We’ll get to know what you do, uncover your amazing insights, information and knowledge and turn it into irresistible content that clicks. We’ve got your back!

What's the best way to get people to visit a website? Run an AdWords campaign? Pump keywords into the website content? Read on for the answers.

Are you hearing 'How can we get more traffic to our website? Should we use Google AdWords or improve our search engine optimisation?’ and finding it hard to know what to say?

An SEO campaign and a Google AdWords campaign are two different tools that help a company achieve different objectives. After reading this article you'll know how to decide for yourself, or advise a client, on whether to choose Google AdWords, SEO, or both.

What’s SEO?

SEO stands for Search Engine Optimisation, which encompases any effort that goes into boosting a website in organic search engine listings. By organic listings, we mean any listings below the top three AdWords placements (as shown below).

There are a lot of factors that Google algorithms look at to determine where in the rankings your website shows up; whether you are on the top of the first page or down on page five. Some of the other factors Google looks at include:

Whether your web pages are relevant to a user’s search queriesHow well your website has been built and whether it’s been built with SEO practices in mindHow “popular” your website is, ie: if a lot of other websites link to yours.

How do I get on the first page of Google search?

To work out how much SEO expertise is needed to get your website to the top of search engine rankings, you need to look at how much competition there is for your selected keywords.

For example, if you’re selling something really niche like handcrafted rimu key holders, you will probably need to spend about one hour per month to get on page one, but if you’re a plumber from Auckland, you’ll have stiff competition and need to spend at least four hours a month. The best way to find out what competition you’re up against is to get an expert to carry out keyword research.

What’s Google AdWords?

Google AdWords is an advertising platform that can get your website listed at the top of search queries with ads that look very similar to organic search results, as well as banner style ads, product listings and more. Here are a few examples:

Adwords gives you the ability to define who sees your advert based on their location, age, gender and language. You can also set what day and time people will see your ad, among others options. This is an effective way of making sure every dollar you spend on advertising is well spent.

How does it work?

Google AdWords operates on a bidding platform. This means you can set the maximum price you are willing to pay for one person to click your ad. Then, if your competitors aren’t bidding as much, you’ll end up paying less.

Which one’s for me?

There are a few factors to consider before launching an SEO or Google AdWords campaign.

Consider the following points:

Google AdWords can get you to the top of search listings straight away, SEO can take months, even years, to get your listing on the first page. But once you’re there, it’s worth every cent!With Google AdWords, you’re guaranteed to get your listing at the top of search queries. If the competition is too fierce for your top keywords, you might not ever get to the top of organic listings through SEO.Apart from the time, effort and paid expertise you spend with SEO, once you’re ranking highly with Google, every click is free, whereas every click via Google AdWords costs.You can turn Google AdWords on and off, which is great for seasonal companies needing to promote their website at certain times of the year.You don’t have much control over what search queries your website will list with organic listings, whereas with Google AdWords you can specify if you don’t want your website showing for certain searches.For some industries, the cost per click is too high to justify, so they are better to focus their efforts on SEO.

Should I do both?

For a lot of companies the best strategy is to do a combination of both SEO and AdWords. If you know you can turn a good percentage of website traffic into customers, then the more traffic the better. If you are not converting people on your website, you might need to take a step back and look at how you can improve your website’s design.

Still not sure what’s right for you?

We can help. If you or your client need to get more website traffic (and ultimately more sales!) talk to our qualified Google AdWords expert and SEO guru.

Kristy Hoare looks after keyword research, SEO set up and monitoring, and Google AdWords set up and maintenance. She’ll assess your goals and find the perfect online marketing mix for you. Get in touch today.

[A 4-minute read]

Got a pile of complex information to disseminate in a digestible way?

An epic client story to share?

Whatever you’re wanting to communicate - a blog is a great place to do it. But when people are navigating the web more flippantly than ever before, a well-crafted blog format can be all that’s needed to guarantee bites.

Here’s our pick of the three highest performing blog formats and why you (and your clients) need them in your life.

The Listicle

Everybody loves a good ol’ list post. They’re easy to create, simple to read or scan over and provide useful information to readers. It’s an article, essentially, but organised into a numbered list and proven to work so well that entire websites like Buzzfeed and Listverse are dedicated to the format.

Why you’ll love them:

They present a lot of information in short, snappy bullets.They can explore a topic in depth by detailing all the different elements in a more intensive list. By nature, they’re scannable.

Why readers love them:

Easy to digest and process.You can be half asleep and still learn something because each point marks a new start for our brain and with it, our focus and memory. They provide transparency - at any stage, the reader knows how far they are into the content and how much longer it will take to reach the end.

Avoid using lists if you’re trying to tell a story or covering a serious subject matter.. that’s when case studies are your friend.

The Case Study

Want to prove a point? Write a case study. A case study gives the reader very convincing examples of why a product or service works. They also celebrate success, and who doesn’t enjoy a good triumph story, right?

Why you’ll love them:

They help people fall head over heels with your client’s brand.They tell a story and our brains are wired to love stories because the narrative gives words meaning. They don’t have to be complex to be interesting, in fact - the simpler the better.

Why readers love them:

They help avoid bad buying decisions. Case studies give readers the comfort of knowing someone else has gone before them and had a great experience.They bring human interest and emotion into the mix and people love reading about other people. Case studies can help solve problems quickly.

While case studies can take some time to put together, they are well worth the effort, but if design is more your thing, then our third blog format will be your cup of tea.

The Infographic

Our brains prefer images over words so it’s no surprise the infographic is well-loved. Not only does their 600 pixel width fit snuggly inside all blogs, they’re a great way to display information and data in a way people will ACTUALLY engage with and share. Why else will you love them?

Infographics keep customers on websites longer - combining images, colours, movement and content improves time spent on pages.They’re a perfect way to summarise and simplify tricky concepts, especially if data is involved.Infographics have legs - they can be repurposed through multiple marketing channels.

Why readers love them:

They make it easy to digest complex informationInfographics are easy to share Because their brains are drawn to them - find out why your brain craves infographics.

Not only are these blog formats super engaging and proven to be successful in B2B marketing, they can be repurposed. For example:

A case study on a website can also be a blog postA listicle can be made into an infographicYou can expand on a infographic and make it a blog.

While you may have written enough blog posts to sink a ship, it’s always good to have a quick refresher to make things easier the next time you’re pulling together blog content or discussing options with a client.

If you’d rather someone else take care of your blog articles, talk to us and we’ll hit the ground running.

Spent a morning tackling your inbox and now it’s time to crack into something more strategic that requires both creativity and focus? It can be really hard to feel inspired and generate ideas for (sometimes demanding) clients, especially after lunch.

What if you spent your break doing something different? Something you’ve never done before? Worth a shot for a more inspired afternoon’s work, right?

Here are five slightly unorthodox ways you can jumpstart your creativity.

1. Get upside down

According to biological anthropologist Dr. Robert Martin, the brain operates 14% more accurately when your body is an inverted or inclined plane. So get those feet up the wall or in the air. Handstands and headstands are a fun, quick, healthy way to boost creativity. Plus, if you’re a bit uncoordinated, you get the added bonus of laughing at yourself - a proven stress-reliever.

2. Daydream

Give yourself permission to gaze, gawk or gander - and make sure it’s into the distance. Studies show that daydreaming is actually productive; helping you be more creative and motivate you to achieve your goals. Make daydreaming a part of your day.

3. Turn out the lights

Gearing up for a brainstorm? Try turning down the lights before you get started. A study published in the Journal of Environmental Psychology has shown darkness and dim illumination promote creativity. Other experiments discovered that even just describing an experience of being in the dark can improve your creativity.

4. Doodle

When was the last time you sat with paper and pen and just scribbled without thought? Sitting down with a notepad and drawing while you munch not only relaxes you but can also help you find new solutions to problems you’re stuck on.

5. Hit the road

Thinking of eating lunch at your desk? Think again.

No doubt you’re aware of the benefits of physical exercise during the day but does it mean you actually get off your seat and do it? Maybe a little extra inspiration is all you need to hit the pavement or park.

Well, here it is - lead author Marily Oppezzo not only believes walking improves mood (and good spirits have been shown to get creative juices flowing), she also suggests that walking – like mental fatigue and daydreaming – may function as a defence against the brain's tendency to shut down ideas that are not strictly linear and rational.

So, the next time you’re feeling sluggish and uninspired, try one of the above methods in your lunch break and see how your afternoon goes.

Or if you think it might be helpful to knock a few heads together on your upcoming project, we’re here to help with the copywriting side of things. Like to meet our team or find out more about what we do? Click away.