coco florence - web content
THE HAPPY CLIENT
“I’m so thankful I found awaywithwords." - Jo Beer, company owner.
Coco Florence is an online vintage and antique jewellery store, based in Mount Maunganui, Bay of Plenty. Coco Florence was born out of owner Jo Beer’s lifelong love of vintage and antique jewellery. “There’s something beautifully mysterious about the lost stories behind a century-old preloved piece of jewellery that draws me in.”
“I didn’t know where to start, I’m hopeless at writing!” says Jo, who discovered awaywithwords through a mutual friend.
Jo wanted to launch her beautiful new website showcasing online vintage and antique jewellery with engaging, authentic content. She wanted to keep it simple but ensure all the information was delivered and broken up into sections that took the visitor on a user-friendly journey.
HOW WE HELPED
Our senior writer Jan Goldie interviewed Jo about her business, her products and her passion for antique jewellery. It was just as important to showcase her stunning jewellery as it was to explain the ‘why’ behind her business. It was crucial to get to know Jo and make sure her personality shone through in the content.