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Why we don't write content for Facebook anymore

11 Jun 2018

 

We don’t write content for Facebook any more.

 

Well, okay… we DO, but only if there is a plan or strategy behind it. Why? We believe Facebook content with no direction and focus loses its power. It’s impact.

 

Writing posts for Facebook, or for anything, without some thinking behind it is like flailing around in the dark for your keys. You might find your keys (ideal customer), you might find random things you don’t want, or you might not find them at all.

 

We want to help you write content with impact so here are three types of content we create and how we ensure every word has punch.

 

#1 Website content

 

To write engaging, concise, compelling, relevant website content, we have to know ALL about the business we’re writing about, what they offer and who they want to talk to. Website content that rambles on, or is too short and sweet, won’t keep people on the page.

 

That’s why we always:

 

  • Interview the business owner/client to gain a solid understanding of what they do, why they do it, what their point of difference is, who their ideal customer is, and what they want their website to achieve.

  • Ask for the site-map up front. This way we can see how the content works all together and how we can connect pages so people stay on the site for longer.

  • Conduct baseline keyword research to ensure our content is packed with key search terms (without it sounding weird). Otherwise people won’t find the site! We also work closely with some kick-ass SEO experts who help attract more visitors (want to know more about SEO and GoogleAdwords? Click me!)

 

Need more website writing tips? Download our free Ultimate guide to kick-ass website content. Rather someone else take care of it all? Give us a bell and we’ll get it sorted.

 

#2 Personal LinkedIn profiles

 

How do you write a smashing LinkedIn profile summary? Make sure it does these four things:

 

a) sets the stage of who the person is and what their industry means to them

b) includes a brief summary of their background

c) explains what they want to achieve

d) includes a call to action.

 

And the best way for us to get this information from our clients is to ask them: why are you passionate about what you do? Who do you want to work with? What’s your experience, and what does success looks like to you?

 

With 460-million (!!) professionals using LinkedIn, it’s important a profile summary says what you want it to say. The more engaging and to the point it is, the more connections and sales it will pull.

 

Need a LinkedIn profile written for yourself or a client? Leave it to us. We turn those bad-boys around in record time. Get in touch.

 

#3 Facebook posts

 

A Facebook wall is bland without a plan. Here are three of the questions we ask clients before writing anything for Facebook.

 

  1. What are you looking to achieve with your Facebook page? (Is it about brand awareness, traffic driving to his website, signups to newsletter or....?)

  2. What other marketing do you do? What’s working/what’s not?

  3. Do you have a budget in mind? Let’s be honest, unless you’re spending a wee bit of cash on Facebook, your posts are going to go about as far as a wet sock - especially if you’re working in a saturated market.

 

So, yes, we still write Facebook posts but only with a plan behind them. So, if you’re creating results-driven social media strategies at work but need the epic content to bring them to life, we’d love to talk.

 

Or, if your Facebook page is lifeless - we’ll whip up a plan to resuscitate it. Give us a bell or email and we’ll get back to you asap.

 

Whether it’s brand awareness, driving traffic to your website or increasing the number of people signed up to your e-newsletter, making a plan before you start creating written content will lead you in the right direction - not up the garden path.




 

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Message. sarah@awaywithwords.co.nz

Chat. 022 037 4700 (New Zealand)

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