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Are blogs dead? 6 SEO facts you need to know

Staying ahead of SEO trends is vital for maintaining your business's online presence. We currently swim in a sea of information, and one question has floated up to the top: "Are blogs dead?" 

No, they’re not. But there's more you need to know.

Here are six SEO facts your business can’t afford to ignore, and why partnering with skilled local copywriters well-versed in SEO services in New Zealand can make all the difference.

1. Are blogs dead?

The internet is vast, and the sheer number of blogs covering similar topics can be overwhelming. Afraid your voices will get lost in the shuffle? Wondering if posting blogs is worth it? 

Contrary to popular belief, blogs are alive and well. They are a key part of any SEO strategy.

A lively blog keeps your audience engaged while also signalling to search engines that your website is active and relevant. While a dormant blog won’t do much for your website, regular blog posts have the power to drive organic traffic, boost your search ranking, and establish your brand as an authority in your industry.

BUT there’s a caveat…

2. Does quantity beat quality?

While it’s tempting to pop over to ChatGPT and churn out as many posts as possible, quality trumps quantity every time. Search engines prioritise content that provides real value to users. Google’s E-A-T framework (Expertise, Authoritativeness, and Trustworthiness) rewards clear, accurate, and captivating content. Our seasoned Tauranga-based copywriters know how to craft content that meets these standards, enhancing your site’s credibility and strengthening your SEO.

3. Are keywords still relevant?

Keywords remain a cornerstone for successful SEO agencies, but the game has changed. It’s not about stuffing your content with as many keywords as possible anymore. Effective SEO today involves thorough keyword research to find relevant terms and phrases, and seamlessly scattering them throughout your content.

The best SEO copywriting services (like ours!) blend industry insight and data analysis, leveraging cutting-edge tools for efficient and precise keyword research.

4. Are SEO audits worth the time and money?

Google’s algorithms have become increasingly sophisticated, placing a higher emphasis on user experience (industry insiders call this UX). In addition to the quality of your content, factors such as page load speed, mobile-friendliness, and easy navigation can also significantly impact your website’s search engine performance. Our SEO audit uncovers opportunities to enhance your site’s visibility in search results, making it a valuable investment.

5. Can I ignore algorithm changes?

SEO is not a set-it-and-forget-it strategy. Search engine algorithms are constantly evolving, which means your SEO tactics need to adapt as well. Staying current with the latest changes and adjusting your content accordingly is crucial to remain relevant and effective. Partnering with a copywriter who understands these dynamics ensures your website stays impactful.

6. Isn’t it all about F̶a̶c̶e̶b̶o̶o̶k̶ I̶n̶s̶t̶a̶g̶r̶a̶m̶ TikTok?

A social media presence is important, especially among the younger generations, but a strong website remains paramount. Because trends come and go at breakneck speed, social media complements your digital strategy, but a well-optimised website provides a central hub for your online presence.

Ready to elevate your SEO game with our creative copywriters?

Investing in a skilled copywriter with SEO expertise can significantly enhance your digital marketing footprint. Get in touch with our New Zealand copywriting and SEO agency today, and let’s create content that clicks and converts.


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