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When to jump on the chatgpt wagon (+ when not to)

In part one of this blog, I talked about everyone’s favourite digital personal assistant: ChatGPT. How AI is a great marketing tool that can help you research topics and jump-start blogs. 

But I also touched on its limitations, the main one being the robotic feel of AI-generated content.  

Here, I delve deeper into the importance of personality and why your website still needs the authentic, original, human touch of a real-life writer. 

The power of personality: why your website needs it

There is now SO MUCH CONTENT online that we have become skilled at filtering through the digital noise to find what speaks to us. That’s why you need content that will stand out from the pack. Content that will entertain, inform, and delight your reader.


You want your website (or newsletter, social media management, award entry) to be a tall poppy. 

A website needs good imagery, design, and layout, but it’s the text that tells you what a site is selling, and content brimming with personality gives your reader a reason to keep reading right to the end. 


That’s where professional copywriters come in


The local copywriters at Tauranga’s Away With Words writing agency live and breathe the written word. We are trained, experienced, and passionate. We LOVE writing and we’re damn good at it!

Our writers are skilled at getting your business’s raison d’etre across quickly and clearly, while also infusing your website with your essence. Your brand. Your…personality!


We write content that will capture your reader’s attention and keep them engaged. We tell your story, highlight your unique selling proposition, and create an authentic connection with your audience in a way that AI cannot.


Can’t I just ask AI to insert more personality into its writing?


Nope, you can’t. And you know why? Because it doesn’t have one.


AI text generators like ChatGPT use predictive analytics. That means they use historical data and algorithms when ‘choosing’ words and phrases. It’s very clever, but not at all original.


ChatGPT is an excellent personal assistant who can rewrite a sentence you’re stuck on or offer suggestions to improve a clunky paragraph.


But relying heavily on ChatGPT is like going out to dinner and having a different waiter come to your table every few minutes. It’s disjointed and off-putting. By contrast, a professional copywriter can build your business a branding compass, write kick-ass copy, and ensure a consistent tone of voice is used across all your marketing material.

But I want to jump on the ChatGPT bandwagon!

I hear you! It’s impressive technology and working with a robot can be downright fun. Luckily, there are plenty of ways ChatGPT can help streamline your business.

  • Data analysis - let AI crunch those numbers while you sip your morning brew.

  • Customer support automation - swamped under a flood of customer inquiries? Leave it to ChatGPT to automate responses. 

  • Scheduling - AI-powered scheduling assistants will make managing your calendar as easy as setting your morning alarm.

  • Brainstorming - you know those times you have a spark of an idea, but you’re not sure where to take it? Type it into ChatGPT to try and flesh it out. Sometimes just having your words tossed around can unleash your creativity.

Copywriters go beyond words: the SEO advantage

Now you’ve got those niggly jobs out of the way with ChatGPT, let me tell you another area where our copywriters excel. In addition to capturing your brand and spinning a captivating web of words, we are also experienced in the art and science of search engine optimisation (SEO).


The best SEO copywriting services don’t just speak to your audience, they also talk to search engines like Google or Bing. From keyword research to meta tags, SEO copywriters know how to boost your online presence and drive business growth.

Real writers, real results

Keen to experiment with ChatGPT and see where it can add value to your business? Go for it! There are plenty of ways it can help and it’s pretty fun finding what tedious jobs you can strike off your to-do list. 

But for bigger marketing projects, top-shelf website copy, and engaging social media posts, it’s best to work with writers skilled in the art of content creation.

Ready to elevate your brand? Let's chat!

Don't settle for generic content that blends into the background. Invest in quality copywriting that sets your brand apart and leaves a lasting impression. 

If you’re looking for SEO copywriting services in Tauranga, Auckland, or across New Zealand, contact us today. Your brand deserves captivating copy and strategic content—let's make it happen together.


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